The Lot SF
Once a neglected, derelict parking lot, we peppered The Lot SF with optimism, vibe and beer to create a beloved hospitality hotspot that was distinctly San Franciscan in feel.
Results
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1,600 guests on opening days. Table bookings and customer satisfaction increased. Low investment for phenomenal ROI for local community and resilience.
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In partnering with city agencies for permits and regulations, we lifted a parking lot to legitimate business to local fame.
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Day became the new night as locals flocked to The Lot SF. With seasonal murals by local artist Apex and local beverage brands, the journey showed the true power of neighborhood support, resilience and rehabilitation.
